Local Search Engine Optimization (Local SEO) is a great way to reach your local clients online. It helps businesses to promote their products and services to local customers when they are looking for them online. This can be done through a variety of platforms some of which can be different from what’s practised in standard SEO.
“46% of all Google searches are local”.
What is a ‘Local Search’?
Local search is an online search aimed at finding something within a specific geographic area. Example: “Hotel in London”.
Google My Business, Bing Places, and Apple Maps Listings
According to Moz, GMB is one of the top local ranking factors for both “snack pack” and organic results.
What is Google Snack Pack
Google Snack Pack is the boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry.
A big part of local SEO is making your Listings profile as up-to-date and accurate as possible so that it has a higher chance of appearing in the local pack, and trustworthy, attractive and appealing enough to warrant a clickthrough. Although it’s incredibly powerful, Google My Business is just one example of what’s known as a ‘citation’.
Local Citations (NAP)
Local Citations are online mentions of your business, which display your business name, address, and phone number. They are known together as NAP (Name, Address, Phone).
According to Moz, citation signals are one of the top local ranking factors.
Google isn’t the only place people search for businesses. They also search via Facebook, directories, etc.
Why use ACT Digital Marketing & Web Design for your Local SEO?
We have been helping local businesses, multi-location businesses and SEO professionals understand and improve their positions in the local search market since 2017.
We understand rankings of your company
We Track hundreds of keywords across Google, Bing and Yahoo. To see a detailed breakdown of organic, mobile and Maps rankings. Compare rankings against your competitors and create ‘roll-up reports’ to view ranking trends for multiple locations.